In order to make full use of the carrier of public service advertisements, promote the study and implementation of the spirit of the 18th National Congress of the Communist Party of China, carry forward the core values ​​of socialism, gather positive energy, cultivate a good fashion, and further promote the formation of uprightness and uprightness, Hongkou District will carry out "Together with You". The public service advertisement collection activities, the specific matters are as follows:
1. Collection time
July 1 to August 20, 2014
2. Organizer
Hongkou District Public Welfare Publicity Leading Group Office
China Mobile Group Shanghai Co., Ltd. North Branch
2. Requirements for collection activities
(1) Advertising content:
The content of public service advertisements must closely focus on cultivating and practicing the core values ​​of socialism, realizing the Chinese dream of the great rejuvenation of the Chinese nation, and promoting Shanghai's urban value orientation of "justice, tolerance, responsibility, and integrity" and "inclusiveness, pursuit of excellence, enlightened wisdom, and great atmosphere". Modest" Shanghai city spirit. It focuses on "speaking of civilization and creating new winds", social moral behavior, ecological civilization construction, and traffic safety, food hygiene, and health knowledge that are closely related to people's lives, and combines traditional Spring Festival, Labor Day, Mid-Autumn Festival and other aspects. Features of festivals and theme days such as "Learn from Lei Feng Day", International Volunteer Day, Citizen Morality Awareness Day, and World Environment Day.
(2) Advertising form:
1. Public welfare publicity graphic category: including paintings, posters, comics, comic strips, photographic works, etc., with an accuracy of 300DPI or more, with creative instructions.
2. Public welfare propaganda videos: the clarity is required to be above standard definition, and the creative description is attached.
(3) Copyright requirements:
1. The submitted works must be original, and the contributor must ensure that the submitted works do not infringe on the copyrights of others, and the organizer does not assume relevant legal responsibilities.
2. The submitted works shall be deemed as the author's permission to Hongkou District to have the right to use the works when carrying out public welfare publicity, and the author shall enjoy the right of authorship.
3. Submission method
(1) E-mail: Submitted works can be sent directly to hkwmb@sina.com
(2) Log in to the official WeChat and Weibo of "Shanghai Hongkou", click the link of the "With You" public service advertisement solicitation activity, and upload the submitted works. The general public can also look for the content of your interest in the above link to give comments and participate in interactive discussions.
(3) Letters: Submitted works can be mailed to the Office of the Leading Group for Public Welfare Publicity Work, Hongkou District, Room 1012, No. 518, Feihong Road, Hongkou District, Shanghai (please indicate “with you” public service advertisement solicitation campaign on the envelope). Code: 200086.
(4) Please attach the author's name, ID number and contact information to the submitted works.
4. Selection and display
(1) The organizer will select 5 outstanding public service advertisement awards from the manuscripts based on the opinions of experts and online discussions, with a bonus of 1,000-3,000 yuan, and announce the list of winners in the regional media.
(2) The organizer will select representative public service advertisement works from the manuscripts and display them on Hongkou Newspaper, "Shanghai Hongkou" official WeChat, Weibo, Hongkou portal website and other publicity platforms in the region, and recommend outstanding works to participate "Shanghai Public Service Advertising Awards" selection activity.
Looking forward to your active participation!
 
Hongkou District Public Welfare Publicity Leading Group Office
June 25, 2014